Adidas Lab – Victoria House, London

JSCGI Blog

In April, Kin Design asked JSCGI to come in and help with the Adidas Lab, an experiential project to be held at Victoria House in London. The event was timed to coincide with the Champions League final and Adidas were showcasing some of their latest technology. The brief for us was to design backdrops to two elements of the event.

The first being “The Track” where we used the alcoves to house 4 projectors, these were then rear projected onto screens which ran alongside a 60 metre astroturf track. The first screen displayed the participants name when they checked in using their RFID bracelet. The other 3 screens were a backdrop to their run. Looping animations were created at a resolution of 6588×1080 and then restitched together at a resolution of 5760×1080 to take out the space between the screens. These were then used as backgrounds for realtime processing which…

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